Please note! Our Bristol location has now permanently closed. Learn more.

Off Peak Special (Term time only) 20% off Monday to Thursday automatically applied at checkout! (O2 Location Excluded)


Spring into action with ImmotionVR

Spring into action with ImmotionVR

Amazing immersive VR Experience Centres reopening near you soon.

ImmotionVR are offering great price deals, exclusive virtual reality experiences and incredible state of the art motion pod technology in covid-safe centres around the UK from 17th May, 2021

We all agree that it’s time to have some fun, right! There’s nowhere better to escape from reality and have a real laugh with your friends and family than at one of ImmotionVR`s virtual reality entertainment centres. 

Check out these locations and book exclusive access for up to 6 guests

London (O2), Brighton (Churchill Square), Bristol (Cabot Circus), Castleford (Xscape Yorkshire),  Glasgow (Intu Braehead)

Exhilarating competitive gameplay and unique cinematic experiences in world leading motion pod technology with cutting edge virtual reality.

Unforgettable, out of this world ImmotionVR experiences for everyone

All UK centres will reopen from May 17th with covid-safety measures drawn up by an NHS Trust Infectious Diseases Specialist: all headsets, seats and hand rests will be cleaned with 70% alcohol Antibac spray before and after use; hand sanitising stations will be available on entry and exit and well trained staff will wear protective gloves and face masks at all times.

Cool things to do in Sussex

Cool things to do in Sussex

Most of West Sussex is made up of the beautiful South Downs National Park, but the whole of Sussex’s countryside is a joy to behold. There are elegant stately homes, fairytale castles, colourful gardens, crazy VR games arcades and Bloomsbury cultural connections. Immerse yourself in the amazingly realistic, post-apocalyptic VR experience of Half-Life: Alyx at Immotion’s Brighton Entertainment Centre or be as equally immersed in the charming and eccentric art deco history of Shoreham Airport.

The Royal Pavilion Ice Rink, Brighton & Hove

The ice rink at the Royal Pavilion in Brighton was developed and built by Laine Ltd in 2010 and has operated annually ever since. It is now one of the most successful Christmas ice rink attractions in the country, having welcomed well over a million people since its doors first opened. Image: visitbrighton.com

ImmotionVR, Brighton

Within this cutting edge VR entertainment centre you will find a range of amazing VR experiences like The Tower Roller Coaster that create immersive and competitive gameplay and unique cinematic VR experiences. Virtual Reality brings people together and is great for all ages and all abilities: family members from ages 8 to 80 can all enjoy the thrill of experiencing virtual reality. Book Monday to Thursday for 20% discount on all VR games and experiences.

Drusillas Park Zoo, Alfriston

Drusillas Park in East Sussex is widely regarded as the best small zoo in Europe: offering a fun-tastic day out that includes hundreds of exotic animals, from monkeys and meerkats to penguins and pandas. However, animals are only half the fun; visitors can also explore the large adventure play areas and meet their TV heroes!

British Airways i360, Brighton

Take to the skies to see Brighton and the South Coast as you have never seen them before! Glide up slowly to 450ft to enjoy breathtaking 360° views from the observation tower, conceived and designed by the creators of the London Eye. In a fully enclosed futuristic glass pod, enjoy views across Brighton, the South Downs, Sussex coastline and, on the clearest days, all the way to Beachy Head and the Isle of Wight.

Harbour Park, Littlehampton

Excitement for all ages right on Littlehampton’s award winning sandy beach.Take a spin on the Whirlpool Waltzer or ride the Ocean Coaster. There’s also a variety of rides for younger guests including the Sea Lion Spinning Barrels, Giant Slide, Aqua Boats and much more. Whatever the weather, Harbour Park has something to offer: visit and play in the Family Fun Arcade or let the children run free to play in the fantastic underwater themed indoor soft play area.

1066 Battle Abbey and Battlefield, Battle

Visit the site of one of the most famous battles in England’s history – the 1066 Battle of Hastings where you can still see the very spot King Harold fell and discover the fascinating story of events behind that historic date. Explore the award-winning exhibition which brings alive the dramatic story of the Norman Conquest and its significance in the eventful history of England.

Fishers Adventure Farm Park, Billingshurst

The multi-award winning Fishers Adventure Farm Park is a much-loved family day out. Fishers offers a unique mixture of animal adventures, exhilarating indoor and outdoor play the whole family can experience. Fishers Farm has over 40 rides and attractions on offer for a jam-packed family day out such as Tractor Rides, Ghost Tunnel, Climbing Wall, Devils Dyke Descent, Adventure Golf, Pony Rides, Farm Shows, Indoor Soft Play, Quad Bikes, Go-Karts, Jumping Pillows, Fishers Castle and Maze, Merry-Go-Rounds and so much more!

The Observatory Science Centre, Herstmonceux

Spectacular hands-on science & discovery among the domes and telescopes of a world famous astronomical observatory. The Observatory Science Centre is one of the leading “hands-on” science centres with over 100 exhibits. As the former home of the Royal Greenwich Observatory, with its domes and telescopes, visitors can savour the unique atmosphere of a site where astronomers studied the heavens from 1950s to 1980s.

Wings Museum, Balcombe

Previously housed at RAF Redhill, the Wings Museum is now tucked away in an old barn on a pig farm in the middle of the Sussex countryside. Run by a dedicated group of volunteers, the museum tracks down World War II airplane wreckage and painstakingly recreates each crash site complete with faux plants and soil. In the “gift shop” you’ll be able to purchase sections of plane wreckage, engine parts, and even bullets complete with certificates of authentication detailing the crash site and those who lost their lives on board.

Millennial Seed Bank, Haywards Heath

Nearly 2 billion seeds from 38,000 species are stored and processed at this visitable facility. The Millennium Seed Bank forms part of Kew Gardens, and is set in a specially constructed facility in the elegant grounds of Wakehurst Place in Sussex. There, seeds from more than 38,000 species are stored in an underground vault large enough to fit 38 double-decker buses. In total, nearly 2 billion seeds are currently stored there, and while this comprises only around 10 percent of known species at the moment, there is sufficient storage for up to three-quarters of all plant species.

find something cool & unusual to do in Sussex for an unforgettable winter 2020 holiday experience

Things to do in lockdown London and beyond!

Things to do in lockdown London and beyond!

Where will you find your thrills as we emerge from lockdown in a COVID19 world?

At a VR Experience like The Tower Roller Coaster!

In light of revised cultural practices brought on by the pandemic, VR Experience Days are proving increasingly desirable to larger sections of society who; while simultaneously remaining socially distanced; are equally keen to brush off their lockdown cobwebs and explore their locale again, find things to do, enjoy/escape life and most importantly, laugh, let go and be thoroughly entertained. 

People are turning to immersive entertainment such as AR, XR and VR Experiences for the types of thrill they have been dreaming of though lockdowns; cannot yet re-access in real life and that hopefully transports them to entirely new COVID free worlds.

VR Experience Days will now have a substantial role in shaping our entertainment landscape. In the simplest terms, Virtual Reality (VR) technology creates new, digital worlds around us that we can interact with to varying degrees. VR experiences can make games and rides more entertaining and immersive, transporting players to worlds entirely separate from their own. And who doesn’t want a little escapism at the moment?

Consider the experience of riding The Tower Roller Coaster for example: flying around a track, shooting sky high, dropping into stomach churning turns, through tunnels and loops, all in the heart of your own city. As exciting as that may be, now imagine that same VR Experience pod potentially transporting you through prehistoric Earth or a fantasy world, complete with dinosaurs, dragons, or anything else the VR designers can devise. A ride like that can convince the most traditional theme park pro that they’ve been transported to a place outside the frame of their existence.

Typical VR arcade spaces like the ones offered by ImmotionVR include standard format VR cubes, a VR arcade zone, educational content, an augmented reality zone, and free roam zones to cater to different groups of people at different times throughout the day: mothers and children in the morning, teenagers in the afternoon, young professionals or work events at night, and families on weekends.

ImmotionVR is a UK company that fully recognises and understands the emerging desires and preferences of their customers: continuing to plough funds into new ImmotionVR technology and features throughout 2020 despite the impact of COVID lockdowns; developing a dizzying array of innovative games and experiences at its UK and US arcades and brokering multiple partnership deals around the world with major attractions including aquariums, zoos and museums.

A clear example of ImmotionVR’s intent can be found at their US Undersea Explorer Virtual Reality Theatre that opened on August 1, 2020 in partnership with Shark Reef Aquarium at Mandalay Bay in Las Vegas. This 36-seat theatre and immersive experience centre features state-of-the-art, motion platform VR technology transporting guests to the ocean’s depths. In addition to the 2 VR experiences, Shark Dive and Swimming with Humpbacks, the experience centre features a full interactive pre-show including Shark Cage Selfie Snap, Humpbacks Revealed, Songs of the Sea and Shark Tracker where guests track the movement of sharks around the world in real time.

“With this installation, we’ve built on our VR experiences and expanded our offering to be a fully-realized immersive experience centre,
We think this will be a blue-print for our business as we partner with other aquariums, zoos, museums and other attractions.”
Martin Higginson, Chief Executive ImmotionVR

Another great example of Immotion’s partnership work was the exhibition “Yorkshire’s Jurassic World“, at  York Museum, UK where octogenarian Blue Planet broadcaster and naturalist, Sir David Attenborough, visited and fed a VR dinosaur – an installation powered again by highly immersive content from ImmotionVR.

“Sharing my passion for the natural world is something which I have done for many years.
This has been through different technologies, from the days of black-and-white TV to colour, HD, 3D, 4K and now virtual reality.”
Sir David Attenborough, National Treasure


Virtual Reality

In the simplest terms, Virtual Reality (VR) technology creates a new, digitally immersive world that you can interact with to varying degrees. VR can make games and rides more entertaining, transporting roller coaster riders to a world entirely separate from their own. And if the experience ever becomes stale, VR technology allows operators to revitalize the ride and create brand-new VR experiences through a software update instead of an infrastructure overhaul.

Augmented Reality

Unlike VR, which creates an entirely new world, Augmented Reality (AR) technology overlays digital elements on top of the real world. As the name suggests, AR takes the existing physical environment and augments it with digital assets, creating an interactive, extraordinary experience that’s grounded in the world we know. Many roller coaster rides already incorporate AR elements. At the rate AR technology is advancing, it won’t be long before it’s nearly impossible to distinguish what is real and what is imagineered.

Find your thrills at a VR Experience Day.

While accepting the effect of COVID19 lockdowns, Immotion maintains their trading has “continued to be encouraging” across sites that have operated when restrictions have allowed.

The UK firm notes that it will have all UK and US ImmotionVR sites and 16 UK partner sites operating all its attractions again by the end of November.

Immerse yourself in amazing games and experiences that transport you to anywhere in this world or beyond.
All from the safety of your local VR Experiences arcade.

London Roller Coaster: The Tower

London Roller Coaster: The Tower

The London Roller Coaster Tower takes you higher than any theme park dares above the Capital’s breath-taking skyline in the most intense, white knuckle, virtual reality ride of your life.

“Such an adrenaline rush.”
Kaleigh & family: Tripadvisor


ImmotionVR offers the UK’s best VR Experiences

The London Roller Coaster Tower brings together world-class CGI experts, award-winning content creators, amazing storytellers and state-of-the-art motion platform technology to provide one of the most unforgettable, unique and truly immersive VR experiences on the planet.

For those of you interested in the tech: The Tower at O2 is an exhilarating CGI roller coaster ride with stunning 360° views of the city, 3D live action footage and full HD surround sound in a safe, secure, multi directional motion pod. For those of you not: this is simply a mindblowing, thrill-seeking, fun-filled scream of a ride.

Take a look at the footage of the London Roller Coaster experience.

“If you want the most exciting magical roller coaster ride… GO!!”
Zoe & family: Google Review 

The amazing London Roller Coaster VR ride brings people together and is great for all ages and abilities. Work colleagues with half an hour to spare at lunchtime; friends visiting the city together for a weekend break; families treating children to a well deserved day out; end of term reward trips from school – this is guaranteed fun and excitement for everyone – from the very first moment you enter the pod and put on your headset. 

The London Roller Coaster Tower offers you something new: an exciting, immersive experience in a safe indoor setting at a great price. In addition to the great range of usual passes and packages available, there’s currently an additional discounted fun and gaming incentive: 15 minutes of thrills for £15 per person (£25 for two).

Other standard offers available:

“All your senses are heightened.”
Sanj & friends: Tripadvisor

Whether you’ve ridden every traditional coaster ride there is; or it’s your first ever time; this provides the thrill you seek… and if it becomes too much momentarily, you can just remove your headset to re-orientate before re-immersing into the wild VR adventure once again.

“The rollercoaster ride made me scream!”
Cute P & friends: Tripadvisor 

If you want to share the thrill, but not the ride, then friends and family who are there to show support and shout encouragement can do so for free. Screens are placed to relay the experience of those brave enough… and someone can always be close by.

“Super staff… Amazing! Best experience ever.”
Salvatore: Tripadvisor

In addition to the amazing ride you are guaranteed a warm welcome and high level care and support by all staff at The Tower. A wealth of 5 star reviews on Tripadvisor, Google and Facebook are testament to this.

Always on hand, informative, friendly and helpful: the staff really do add value to this overall out-of-this-world experience.


You can visit The London Roller Coaster VR Tower with assurance that all necessary Covid-19 safety measures are fully in place: all headsets, seats and hand rests are cleaned with antiviral disinfectant before and after each use; hand sanitising stations are available on entry and exit to the experience and staff wear protective gloves and face masks at all times on site. A reduced number of people are allowed into the experience at any one time to maintain social distancing.  

Guests of 90cm in height and of ages 8+ can access the VR pods.If you have a pre-existing medical condition such as epilepsy, have any sensitivity to light or motion or have a pacemaker fitted, you should seek advice from a trained health professional prior to participating.

“We’ll certainly be back and would very much recommend this experience.”
@klgbc: Tripadvisor

The ImmotionVR entertainment centre at London’s O2 has lots of other enticing games and experiences to choose from; including deep sea and outer space VR pods and a multiplay gaming arena where anyone can become an intrepid explorer, epic adventurer or legendary hero.

There are more fun filled Immotion VR experience centres located around the UK in Manchester (Arndale), Newcastle (Intu Eldon Square), Derby (Intu West Mall), Uxbridge (Intu High Street), Cardiff (St Davids), Brighton (Churchill Square), Bristol (Cabot Circus), Castleford (Xscape Yorkshire) and Glasgow (Intu Braehead) where you will find world leading simulators and technology creating exciting, immersive, competitive gameplay and unique, unforgettable, out of this world experiences for everyone.

Looking for an unforgettable roller coaster ride in the heart of London?

Try The Tower

For prices, bookings and discount codes please contact: 


THE O2, LONDON, The O2, SE10 0DX (next to Las Iguanas)
Tel: 03305553330

Opening Hours

Monday to Thursday
12:00 to 18:00

Friday and Saturday
12:00 to 20:00

12:00 to 18:00


What is Virtual Reality?

What is Virtual Reality?

“Why shouldn’t people be able to teleport wherever they want” – Palmer Luckey

Virtual Reality (VR) is the greatest performance of illusion known to man. Knowing the science behind it takes nothing from the enjoyment of it’s magic. Transported into a digital world that you can physically interact with, the only limit to what can be done is imagination. Jaron Lanier, one of the early pioneers of VR said “VR is a cross between cinema, jazz and programming”. It is easy to see how the form of VR entertainment and art can excites it’s users in a radical way.

Father of Virtual Reality, http://www.jaronlanier.com/
Jaron Lanier
Virtual Reality Hardware

Virtual reality is experienced through a headset, in a way we perceive as natural. Images are shown stereoscopically to each eye through lens. The lens are adjusted for the individual user, before the computer processes the images separately for each eye. The end result leaves us standing in a digital recreation of times square, or on the ocean floor.

Early VR, https://en.wikipedia.org/wiki/View-Master
3D Viewmaster

Virtual Interaction

 The 3D viewmasters of old projected a fixed image. The way we interact with VR is a huge part of what makes it so special. VR uses your own moving gaze to change what you can see. Since these persistent environments mimic the way we see the physical world, we believe in VR more deeply. Holding a connection with your audience is nothing new, game or movie directors strive for this already, but VR offers the most gripping stage to do that from. For more on this read our Q & A with our head of new technologies, Peter Caddock.

Our sense of touch has merged with technology in recent years. It’s use within VR is a core sense that weaves the experience. Wireless controllers track hand positioning, motion and offer button interfaces. Most experiences and games allow you to reach out and interact with the world to make physical changes. Although not a consumer norm yet the use of a haptic glove matching the movements of the human hand identically is already in development.

Virtual Reality Haptics, https://twitter.com/finch_vr?lang=en
Finch Haptic Gloves
The Future of VR

Virtual Reality is developing fast in the areas relating to the human experience. You can already see products appearing, some even for the consumer market. These include smell, motion mapping, taste, audio and even refinements like depth perception and eye tracking. While sense driven technology shapes the way we interact with the digital world, the future will seem ever closer.

Technology, humanity and Virtual Reality are a powerful combination. In conclusion we are on the verge of a social and technological revolution, something that may be akin to the internet, computers or the mobile.

By Joe Turner-McMullan

The History of Virtual Reality

The History of Virtual Reality

“With appropriate programming such a display could literally be the Wonderland into which Alice walked.” – Ivan Sutherland

The Early Years

Virtual Reality is a new frontier. It has had many a pioneer claim to have first walked its paths. The concept as we know it, had its first references as early as the 1930’s. The book Pygmalion’s Spectacles by Stanley Weinbaum, contains almost direct references to the headset type VR we are familiar with today. The other late 30’s invention worthy of note was the stereoscopic photo viewers, these were researched by Charles Wheatstone and commercialised by the View-Master a year later in 1939.  

3D Viewmaster

The next big step forward was by the 1950s cinematographer Morton Heilig who developed the Sensorama. This large device that looked much like an arcade machine. It gave the viewer access to a variety of experiences, each tailored to include senses. These included smell, sound, wind and a wider angle of viewing to what was currently available. This was shortly followed by the first head mounted display (HMD), which he named the Telesphere Mask in 1960. This device did not track movement but featured stereo sound and still resembles the design of VR today.

Sensorama by Morton Heilig
The Birth of Interactive Virtual Reality

The 1960s started strongly for VR as it saw two Philco engineers develop the first motion tracking headset. This was designed for the viewing of dangerous military situations via a camera feed. In 1965 Ivan Sutherland published, The Ultimate Display,  theorising about the ultimate directions of VR, linking our physical connection to a world controlled by a computer.

The idea of using the rapidly developing computers, combined with visual displays has been called ‘the blueprint for the concept of VR today’. Ivan went on to develop a device called the ‘Sword of Damocles’, named for the pole that supported it hanging from the ceiling, thus the first computer driven display of its kind was created. The end of the decade saw Myron Kruegere make his mark, developing and researching the first interactivity of a digital environment. This culminated in the shared experience called VIDEOPLACE technology, where people could be miles apart but appear together.

Ivan Sutherland’sSword of Damocles

Jumping to the 1980s creation of VPL Labs by Jaron Lanier, virtual reality finally started to gain momentum. VPL began to develop gloves and headsets. Developers used these to create and interact, exploring many amazing things in the virtual world. Many say Jaron was the ‘Father of VR’’ and coined VR as terminology.  The release of the film Tron in 1982 no doubt also helped drive the interest in the virtual world.

Consumer Virtual Reality

After a decade of more accessible VR technology the 90s exploded with interest for VR. 1991 birthed Virtuality Group Arcade Machines, this placed VR technology in front of the general public in a way it had never been before. The film Lawnmower Man by Brett Leonard soon followed, in part about Jaron Lanier (played by Pierce Brosnan) and even featured VPL labs equipment. Sega and Nintendo both attempted to develop consumer products at this time but with limited success due to development complications, the Virtual Boy did make it to market but was not easy to use and sat uncomfortably.

Nintendo Virtual Boy

The Matrix in 1999 laid out the bold concept of what the virtual world could be and continues inspire conversation and interest. Rolling into the 21st Century and we now have major companies like Google, Facebook, HTC, Sony, Microsoft investing heavily in a future connected strongly to VR. we can surmise the reasons for this, linking mainly to the leap in affordable effective processing power and the miniaturisation of computing.

Mark ZuckerburgFacebook VR

In conclusion the next chapter of VR history is likely to explode into the renaissance era of technology. Films like Ready Player One by Steven Spielberg and VR’s fantastical nature itself, lends to an artistic revolution as the first new canvas for media since the computer screen.

Steven Speilberg’s, Ready Player One


By Joe Turner-McMullan

Location Based Virtual Reality

Location Based Virtual Reality

What is LBVR and why is it so important?

When you hear about virtual reality it is often in abstract conversation or passing mention, LBVR is starting to change that on a vast scale.

Experience Centres

One of the most notable names within LBVR is currently a company called The Void. Working with Lucas Film and others The Void have created shared space experiences. This involves using some of the most expensive equipment on the market and a large untethered play space.The ability to become a part of the Star Wars universe, roam free with friends and try something unique has been catching the eye of hundreds of thousands of people.

Experience centers present an enjoyable experience without the need for prior knowledge or a competitive nature. Dreamscape Immersive sold out their entire six week Alien Zoo pop up experience in just a few days. These events gain huge interest as they attract all ages and interests, offer photographic opportunities and can be shared by multiple people. The power of word of mouth has even more traction when combined with social media.

Immotion plans to take part in this area of business through the development of its VX range theatre pods. Utilising popular public spaces, existing entertainment centers and theme parks these easy to manage experiences offer exciting, simple and accessible ways discover virtual reality.

Virtual Reality Arcades

Arcades that employ virtual reality have a slightly different effect on the VR industry. These venues employ experiences that draw people back through a robust, fun and competitive platforms. The technology and experiences here will underpin the home users confidence and familiarity of use.

VR Star which originated in Bristol, UK, has seen constant and positive growth in interest. Highly rated for its customer service, it is clear that introduction and guidance is still a large part any VR business. When the majority of customers can use VR without help it will likely be a consumer norm. Arcades are therefore essential going forward in introducing relatively cheap and guided ways to get hands on. Springboard VR offers content licensing and a customer OS for new arcades, according to Forbes, their projection is to see arcades in the 1000s in the next 12 months.

In summary, the opportunity to get hands on with this revolutionary technology is essential. With costs high and limited options currently available at home, LBVR has presented an important business model that can sustain development and support for the fledgling world of virtual reality for consumer entertainment.